BLK, a dating app that describes itself as “the leading dating and lifestyle app for Black singles,” has launched a new campaign called ‘Break the Bank’, aimed at promoting financial literacy and weathering inflation throughout the Black community.
BLK is a subsidiary of Match Group, the dating app giant that also owns Tinder and Hinge. As part of its new ‘Break the Bank’ campaign, BLK said in a statement that it will also be sending gift cards that can be used “to fund dates at Black-owned businesses.” For a chance to win, users can record and submit a video of themselves explaining how they would use the funds. A total of $10,000 will be distributed to 40 users ($250 per user).
The company recently surveyed 20,000 of its users and found that 69% “agree that the recent increase in the cost of living is hurting their dating and social lives.” 66% of users said that inflation has compelled them to delay first dates to spend more time getting to know a person before meeting IRL.
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